I'm Jessica: founder, nutritionist, food scientist, and mom. Knowing what's really in your food is literally my job.

I've spent over 20 years in the food industry holding products to standards most people don't even know to look for. Gut health is even more personal - my oldest son, Alex, has Crohn's, and over the years I've developed all kinds of foods to support his gut.

So when I went looking for a fiber supplement to support our family's gut health, you can imagine I had high standards. I am not easy to impress. I am not easily fooled. And I do not recommend things I don't use myself.

I spent years looking (really looking) and was shocked to find so many ultra-processed options. Nothing met my standards, so I created my own. Once I had it, I couldn't stop making it - for my own gut health, then my husband's, then my sons' - then for the close friends who kept asking where they could get more, even before it had a name.

Demand from the people I love got a little out of hand, in the best way. So Alex joined me to help get it out of our kitchen and into the world.

We aren't the usual food company. We are small and personal on purpose. Our products are made with the power of real foods and a Löta love.

Alex is my oldest son, a recent finance grad, spreadsheet aficionado, and our in-house photographer. His Crohn's diagnosis 12 years ago is what first sent me down the gut-health rabbit hole. These days, he's traded being my inspiration for being part of the team.

He's busy building a career in the world of finance and training for yet another triathlon, but he still finds time to keep our family business and its books in order. I couldn't be prouder to have him here.